What Is Clean Beauty And Why Should you Consider It?

Beware of the outdated Health and beauty regulations

Did you know that personal hygiene industry still follows the same outdated regulations from 1938? The truth is beauty and hygiene companies can add whatever ingredients they want without the fear of government insight. Hence, mainstream cosmetic and personal care companies offering our daily use products, such as mascaras, lipsticks, body wash, shampoos etc., uses harsh chemicals, toxins, proven carcinogens, and endocrine disruptors in their product formulas. Despite using these harmful toxins, companies have free reign to green wash their products with supposedly eco-friendly slogans and false marketing gimmicks.

In recent years, consumers and experts are increasingly aware of the harm posed by these carcinogens and toxic-laden products to the human body and the environment at large. It’s not a surprise to see clean beauty emerge as the leading beauty trend on fashion runways and star-studded red carpets.  Nowadays, even dermatologists and MUAs recommend clean beauty products increasingly. If you’re wondering what the clean beauty trend is all about, allow us to help you understand.

What “clean beauty” means anyway?

Basically, clean beauty is characterised by the mindful engineering and production of beauty products, without the use of any toxic or potentially harmful ingredients. These clean beauty products are created with ethically sourced ingredients, which do not harm the health of our mind and body, along with being eco-friendly and safe for other living organisms. Simply put, with clean beauty products you can create a beauty regime that beautifies you inside out.

Sens Ēve’s clean beauty: beyond the trend

At Sens Ēve, we review and evaluate the efficacy and quality of each and every ingredient that we add to our clean beauty products, with a strict measure of adherence to provide incredibly high standards to our customers. We intend to create a new standard of beauty, one that will be clean and devoid of all harmful toxins and chemicals that compromise your natural beauty and put you at risk for harmful ailments.

Clean beauty allows you to enjoy the enhanced care provided by ethically sourced and natural ingredients, such as essential oils, which hold powerful nutritive properties to soften and beautify your skin. We take cleanliness very seriously, and for us, it is the creation of non-toxic beauty products that are created with constantly evolving natural ingredients.

Sens Ēve intends to help beauty addicts and skin care fanatics discard the use of harmful products that cause horrible damage to the body and mind, such as skin irritation, cancer, hormonal disruption and even kidney ailments. We intend to help our customers prioritize their bodily and mental health over the beguiling idea of looking beautiful or flaunting a radiant skin complexion.

We provide you clean products that are devoid of any harmful ingredients, such as:

• artificial colouring
• DEA
• petrolatum
• perfume
• parabens
• sulphate
• silicone
• TEA
• MEA
• PEG
• And many others.

Our products are eco-friendly and have not been tested on animals or any living animals.

Needless to say, the clean beauty trend is being seen as a shift of consumer’s belief, and their attempts to truly take care of their health and beauty, both inside and outside.